He approached business problems in a methodical way, often collaborating with other teams to ensure that end user has the best solution in hand. He is a good team player as well, not just with his own team but stakeholders as well.
Insight · Strategy · Design
Innovate faster.
In the right direction.
I help teams turn ambiguous problems into confident product direction.
- years
- 8+
- projects
- 50+
- clients
- 15+
About
I help teams stop guessing what to build.
Hi, I'm Mateus Situmorang. For over than eight years, I've led over 50 innovation, research and design projects across fintech, banking, and technology, helping teams turn ambiguous, complex problems into confident direction. I previously work at Ipsos and Somia CX, helping global and regional clients, like Google, Spotify, Meta thrives in emerging market.
I work best in uncovering customer insights, craft product strategy, designing experiences, and facilitate multi-team collaboration. I'm expanding my expertise in agentic AI orchestration and AI product engineering to bridge the gap between research insights and practical execution.
WORKED WITH
Selected work
Selected work
Across banking, logistics, and tech companies, I've repeatedly solved problems end-to-end, aligning high-level stakeholders, defining strategy, and shaping roadmaps.
SERVICES
How I can help you
PRODUCT DISCOVERY & STRATEGY
Reveal what users really need
I help teams uncover what to build and why through mixed-method user and market research, competitive analysis, and human-centered design process.
MVP DEVELOPMENT
Ship quickly to maximize learning
Bold ideas require testing. I design and build lean, testable prototypes and MVPs that validate your riskiest assumptions fast.
CO-DESIGN FACILITATION
Build alignment, move as one
Stop working in silos. I design and run collaborative workshops that help cross-functional teams build shared ownership and move in the same direction.
Difference
What sets me apart
I bring a distinct combination of skills that lets me navigate ambiguity, align teams, and turn research into tangible product direction.
Stakeholder alignment & facilitation
I establish alignment with key stakeholders early and maintain it throughout, so teams stay focused and don't lose direction.
Systems thinking
I map problems at the system level to find leverage points others miss, solving root causes, not just symptoms.
Deep human understanding
I design research methodology that reveals how people think, behave, and make decisions, ensuring teams focus on the right problems from the start.
Insights into tangible solutions
I bridge research and design end-to-end, ensuring insights are translated into decisions without dilution or misinterpretation.
AI-augmented research & prototyping
I've built workflows that reduce synthesis time by up to 40%. Now expanding into agentic AI to cut prototyping from days to hours.
Testimonials
What collaborators say
I was really impressed by his ability to build connections with interviews and workshop participants. He created conditions for honesty and made participants feel comfortable with sharing their life stories.
His findings consistently give us the confidence we need to understand where the product is performing well and where it is not which has been critical to our team's success. He has dramatically elevated the understanding of our user needs to all stakeholders and makes his insights relevant and actionable.
He was successfully provide the advice and recommendation to the business by giving the correct approach to the segmented related user. Hopefully we can meet again in another project in the future.
I found that Mateus has a natural talent for putting people at ease and teasing out the most important information. He is also highly motivated and a hard worker. I was very impressed by the quality of his work.
Professional, humble and persistent, three words to depict Mateus personality. We work together for about 3 months to design customer journey on BRI Digital Bank for consumer segment.
Mateus's leadership, enthusiasm, structure and creativity were key in the projects we shared. His unique vision was fundamental for mapping projects and solving challenges.
Out of the box designer with sensitivity to qualitative research approach and methods. Always fun working on design research projects.
Playground
Playground
Made for the joy of making. A collection of self-initiated work to indulge my curiosity. I'm interested in behavioural science, new media, and how to 'exploit AI' to help humans make better decisions.
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Calm retirement planning, grounded in real numbers.