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Insight · Strategy · Design

Innovate faster. In the right direction.

I help teams turn ambiguous problems into confident product direction.

years
8+
projects
50+
clients
15+

About

I help teams stop guessing what to build.

Hi, I'm Mateus Situmorang. For over than eight years, I've led over 50 innovation, research and design projects across fintech, banking, and technology, helping teams turn ambiguous, complex problems into confident direction. I previously work at Ipsos and Somia CX, helping global and regional clients, like Google, Spotify, Meta thrives in emerging market.

I work best in uncovering customer insights, craft product strategy, designing experiences, and facilitate multi-team collaboration. I'm expanding my expertise in agentic AI orchestration and AI product engineering to bridge the gap between research insights and practical execution.

Mateus Situmorang overlooking a city

LET'S CONNECT

WORKED WITH

Google Meta Spotify Adobe ExxonMobil Cargill BCA Bank BRI Traveloka

SERVICES

How I can help you

PRODUCT DISCOVERY & STRATEGY

Reveal what users really need

I help teams uncover what to build and why through mixed-method user and market research, competitive analysis, and human-centered design process.

MVP DEVELOPMENT

Ship quickly to maximize learning

Bold ideas require testing. I design and build lean, testable prototypes and MVPs that validate your riskiest assumptions fast.

CO-DESIGN FACILITATION

Build alignment, move as one

Stop working in silos. I design and run collaborative workshops that help cross-functional teams build shared ownership and move in the same direction.

Difference

What sets me apart

I bring a distinct combination of skills that lets me navigate ambiguity, align teams, and turn research into tangible product direction.

Stakeholder alignment & facilitation

I establish alignment with key stakeholders early and maintain it throughout, so teams stay focused and don't lose direction.

Systems thinking

I map problems at the system level to find leverage points others miss, solving root causes, not just symptoms.

Deep human understanding

I design research methodology that reveals how people think, behave, and make decisions, ensuring teams focus on the right problems from the start.

Insights into tangible solutions

I bridge research and design end-to-end, ensuring insights are translated into decisions without dilution or misinterpretation.

AI-augmented research & prototyping

I've built workflows that reduce synthesis time by up to 40%. Now expanding into agentic AI to cut prototyping from days to hours.

Testimonials

What collaborators say

He approached business problems in a methodical way, often collaborating with other teams to ensure that end user has the best solution in hand. He is a good team player as well, not just with his own team but stakeholders as well.

Abhinav Jain

Senior Client Partner, Kantar (Prev. Ipsos)

I was really impressed by his ability to build connections with interviews and workshop participants. He created conditions for honesty and made participants feel comfortable with sharing their life stories.

Piotr Kuklo

Product Design, Robotics & Spatial Intelligence

His findings consistently give us the confidence we need to understand where the product is performing well and where it is not which has been critical to our team's success. He has dramatically elevated the understanding of our user needs to all stakeholders and makes his insights relevant and actionable.

Wilson Yanaprasetya

Founder & CEO, FMCG, Distribution & Logistics

He was successfully provide the advice and recommendation to the business by giving the correct approach to the segmented related user. Hopefully we can meet again in another project in the future.

Wendi Winduwasono

Digital Transformation & Innovation

I found that Mateus has a natural talent for putting people at ease and teasing out the most important information. He is also highly motivated and a hard worker. I was very impressed by the quality of his work.

David Ong

Technology, Strategy & Innovation, ExxonMobil

Professional, humble and persistent, three words to depict Mateus personality. We work together for about 3 months to design customer journey on BRI Digital Bank for consumer segment.

Satria Adipurba

AVP, Bank BRI

Mateus's leadership, enthusiasm, structure and creativity were key in the projects we shared. His unique vision was fundamental for mapping projects and solving challenges.

Juan Manuel Fournier Castillo

Creative Strategist

Out of the box designer with sensitivity to qualitative research approach and methods. Always fun working on design research projects.

Mahendra Gudhakesa

UX Research, Delivery Hero

Let's build something.

All good things start from one simple act. Let's talk.

Get in touch